OpenAI has introduced new AI-powered advertising experiences for ChatGPT Ads, aiming to make ads more useful for users and advertising easier for businesses. These updates include Sponsored Agents, enhanced tools for marketers, and integrations with HubSpot and Shopify.
Key Points
- OpenAI is testing Sponsored Agents, which allow users to converse with a business-sponsored agent after clicking an ad in ChatGPT.
- Advertisers can now create ads by writing prompts in ChatGPT Work.
- The Ads Manager has been updated with new AI creative tools, including suggested copy and imagery based on landing pages and campaign objectives.
- AI-powered text customization can adapt existing headlines and descriptions to conversation context and automatically translate ad copy.
- Integrations with HubSpot, as the first CRM partner, and Shopify, as the first ecommerce partner, are now available.
- US-based Shopify merchants can use the new ChatGPT Ads app in the Shopify App Store starting today.
- The Shopify app will be available internationally in markets where ChatGPT Ads are available starting September 23.
Context
According to OpenAI, these updates represent the next step in building their AI-based advertising platform. The goal is to reimagine both how people engage with businesses in an AI-native environment and how businesses use AI to create and manage their ads.
Why It Matters
These developments indicate a shift in how advertising campaigns can be managed and how users interact with ads, potentially offering businesses new avenues for personalized customer engagement and streamlined ad creation.
What To Do
- Businesses can sign up at ads.openai.com to explore the new ChatGPT Ads features.
- HubSpot users can connect a ChatGPT Ads account to manage ads and track performance within HubSpot.
- US-based Shopify merchants can install the ChatGPT Ads app from the Shopify App Store to create and manage campaigns.
- Watch for the international release of the Shopify app starting September 23 if located outside the US.