Style anchors
Pin 2–4 concrete style references (medium, era, artist-adjacent adjectives) instead of vague ‘cinematic’.
When to use
Brand-consistent generations or when taste drift ruins the brief.
How to apply
List medium + era + two texture/color anchors.
Avoid celebrity/living-artist name drops that fight the subject.
Glossary
- style anchors
- 2–4 concrete references (medium, era, texture, color) that pin taste without vague ‘cinematic’.
- medium
- The material or process (oil paint, 35mm film, product CGI) you want the image to feel like.
- taste drift
- When successive generations wander away from the intended look or brand.